What key info must indie devs include for gaming site spotlights?

Making Your Indie Game Stand Out to Gaming Sites

Securing a spotlight feature on a prominent gaming website can be a game-changer for indie developers, providing invaluable exposure to a vast audience. However, editors and journalists are constantly swamped with pitches. To cut through the noise, your submission needs to be meticulously crafted, providing all the essential information upfront in an easily digestible format. Here’s a breakdown of the key elements you must include to maximize your chances of getting noticed.

The Essentials: Core Game Information

Start with the basics. This foundational data allows sites to quickly understand what your game is about and if it aligns with their coverage. Be precise and concise.

• Game Title: The full, official title of your game.
• Developer/Studio Name: Your studio’s name and a brief blurb about who you are.
• Genre(s): Clearly state the primary and secondary genres (e.g., “Roguelike Deckbuilder,” “Narrative Adventure RPG”).
• Platforms: List all target platforms (PC, PS5, Xbox Series X/S, Switch, Mobile).
• Release Date/Status: Is it released? In Early Access? Coming Soon (with a target window, e.g., Q3 2024)? A demo available?
• Elevator Pitch/Hook: A compelling one-sentence summary that highlights what makes your game unique and exciting.

Crafting Your Narrative: The Game’s Hook and Story

Beyond the raw data, editors want to know the heart of your game. What’s its soul? Why should players care? This is where you tell your story.

• Unique Selling Points (USPs): What sets your game apart from others in its genre? Is it a revolutionary mechanic, a unique art style, or a powerful narrative? Be specific.
• Game Synopsis: A concise paragraph (100-200 words) summarizing the game’s premise, main characters, and core conflict or objective. Avoid spoilers but pique interest.
• Key Features/Gameplay Mechanics: Detail 3-5 major features that define the gameplay experience. Explain how these features work and why they are fun or innovative.
• Target Audience: Who is this game for? (e.g., “Fans of classic JRPGs and pixel art,” “Players who enjoy challenging puzzle platformers”).

Visuals and Assets: A Picture is Worth a Thousand Words

High-quality assets are non-negotiable. Many editors will look at your visuals before even reading your text. A well-organized press kit is crucial here.

• Trailer Link: A link to your latest, best gameplay trailer (YouTube or Vimeo preferred). This is often the first thing an editor will click.
• Screenshots: Provide 5-10 high-resolution, compelling screenshots that showcase gameplay, key environments, and character designs. Avoid UI-heavy shots unless necessary.
• Logos and Art Assets: Include your game logo, studio logo, and any key art (e.g., a high-res box art or promotional image).
• Press Kit Link: Essential! A link to a dedicated press kit page on your website or a downloadable ZIP file containing all the above, plus a fact sheet, a longer description, and developer bios. Make sure it’s easy to navigate and up-to-date.

Developer Insights and Contact

Editors appreciate a personal touch and clear lines of communication.

• Developer Bio/Story: A brief paragraph about your studio, its mission, and perhaps a compelling backstory. What inspired the game?
• Contact Information: A professional email address that is actively monitored. Consider including a phone number if you’re comfortable.
• Social Media Links: Links to your game’s or studio’s primary social media channels (Twitter/X, Discord, Instagram, etc.).
• Website Link: Your official game or studio website.
• Call to Action: Clearly state what you’re asking for – a preview, a review, an interview, or just to keep them updated.

Beyond the Basics: Polishing Your Pitch

Finally, remember that presentation matters. Ensure your email is professional, polite, and personalized. Research the site and the specific editor you’re contacting, tailoring your pitch to their content focus. Attachments are often filtered out by spam, so rely on links. Provide review keys promptly if requested, and follow up courteously. By providing a comprehensive, professional, and exciting package of information, you significantly increase your chances of earning that coveted spotlight and connecting your game with a wider audience.